Situational conversations
Dialogue one how is our advertising campaign
A: How is our advertising campaign?
B: It will be staring next week, we’ve decided to use a variety of media for full coverage.
A: How would you do that? Could you put it in details?
B: First, we will have 32nd sports on television once a day for 5 weeks, meanwhile we will do 15 second radio commercials 3 times a day in selected cities, finally we will have so me electric advertisements too.
A: Electric advertisements?
B: Yes, electric advertising is quick inexpensive and wild spread.
Dialogue two the products must be advertised on television
A: Last month, you told me that you would give me an advertisement plan after you did some market research.
B: Yes, do you have time listen to my plan?
A: Sure, go ahead.
B: Our products are being advertised only in the print media, that’s far from enough.
A: What media do you recommend then?
B: I think the products must be advertised on television too.
A: That could be awfully expensive.
B: But for a new company, such expenses are necessary.
Dialogue three how much is your budge
A: How much is your budge for the products?
B: About 3000 Yuan per month.
A: How long does this budge last?
B: 6 months.
A: Do we have a slogan?
B: Yes, the advertising agency is working on that right now.
Dialogue four how will you push your new product this time
A: I am glad to tell you that the advertisements have had a good effect. We have received many orders recently, well done, Tony.
B: Thanks.
A: How will you push our new products this time?
B: I think one of our main strengths is the quality of our product, so as part of our marketing mix, we will label a product as an item with above average quality.
A: In order to get our campaigns to a success I suggest we work out a careful plan.
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