Nothing but the best for these bovines, this farm outside Moscow recently installed high definition flat-screen TVs in the barn,no, not for the farmer, their bullish cows. He's hoping crystal clear pictures of alpine meadows and green glass will help boost milk production.
There're been experiements when cows listen to music but this has never been done with vedio images. We show the cows pictures of green juicy Alpine grass.
The farm installed 60 plasma screens for a month long experiement with 10 cows watching a film and another 10 not. Since the experiement began, the cows watching TV have been producing on average 3 littres more milk everyday than cows that not watching TV. Veterinarian say it's just a matter of relaxing the cows, so they are at the right mood for the milking.
This is a positive impact on the cows. They gave more milk, this means they're in a good mood, everything is good with them. There's no negative influence on their health, there shouldn't be any side effects.
Now, with only additional 3 littres per day, it might be hard for the farmers to make a profit out of the experiement. But that's still optimistic.
We've only been conducting this experiement for a month, so we haven't paid off the investment yet, but if we did it for a year or more, we would cover all the investment.
Eroll Bonner cnn Atalanta.
