[06:27.83]and note down people desires mentioned in the passage.
[06:34.70]People can be persuaded to make certain choices
[06:40.82]if someone promises something they want
[06:46.40]We all have certain instincts, desires, needs feelings and weaknesses as human beings
[06:56.56]A person who suggests that a certain need will be satisfied
[07:03.50]will have us ready to do what he wants us to do
[07:08.72]unless we can spot what he is up to
[07:13.98]As Dr. Samuel Johnson, a famous writer, once said
[07:20.50]"Promise, large promise, is the soul of an advertisement."
[07:27.62]Some of the desires people have are:
[07:32.95]to be "important" or to be with "important" people;
[07:39.25]to seem better off than others;to enjoy a life of pleasure;
[07:47.10]to feel safe and secure, especially in old age;
[07:53.18]to feel accepted and liked by other people;
[07:58.98]to feel strong and powerful, physically and otherwise;
[08:05.82]to escape some dull work;to protect their family;
[08:12.77]to be admired and perhaps, envied in some way;
[08:18.74]to get ahead of other people;
[08:23.21]to be like other people in certain respects;
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