auction – n. sale in which things are sold to the person who offers the most money
species – n. a group of plants or animals that share similar characteristics
heritage – n. the traditions, achievements, beliefs, etc., that are part of the history of a group or nation
deserve – v. used to say that someone or something should or should not have or be given something
hype – n. a lot of attention given to something - especially in media – to make it seem more important or exciting than it really is