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innovation – n. the act or process of introducing new ideas, devices, or methods
resolve – v. to find an answer or solution to (something) : to settle or solve (something)
deceptive -- adj. intended to make someone believe something that is not true
shareholder – n. someone who owns shares in a company or business
regulation – n. an official rule or law that says how something should be done
price-gouging – n. economics a term for when a seller increases the price of goods or services in an unreasonable or unfair way
