athlete - n. a person who is trained in or good at sports, games, or exercises that require physical skill and strength
embrace - v. to accept (something or someone) readily or gladly
emphasize - v. to give special attention to (something)
consistent - adj. having parts that agree with each other
hire - v. to use or get the services of (someone) to do a particular job
endorsement - n. the act of publicly saying that you like or use a product or service in exchange for money