Jony Ive
Senior Vice President
Design
You know it's true when something exceeds your ability to understand how it works. It sort of becomes a magical. And...and that's exactly what the iPad is. It's hard to see how something so simple, so thin, and so light, could possibly be so capable.
Phil Schiller
Senior Vice President
Worldwide Product Marketing
The iPhone was revolution. We learned so much from it. And it developed so many amazing technologies, all the applications, the multi-touched interfaces was truly incredible breakthrough product. We want it to take all of that, and apply that to a whole new classic product. The iPad is the best web surfing experience, the best email experience, the best photo and movie watching experience, it's been a change the way we do the things we do everyday.
Jony Ive
Senior Vice President
Design
The face of the product is pretty much defined by a single piece of multi-touch glass. And that's it. There is no pointing device, there isn't even a single orientation device, and there's no up, there's no down, there's no wrong or right way of holding. I don't have to change myself to fit the product. It fits me.
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