"Luxury China", an exposition highlighting the world’s luxury products, kicked off on Friday in Beijing. Many well-known brands were on show with a few incorporating Chinese elements into their product designs. Local Chinese brands even got in on the action.
Chinese elements were quite common, such as this American made sports car.
Canadian company "Bombardier" ’s concept vehicles for the golf course and offroading caught a lot of attention. The company understands the value of appealing to local tastes and made use of Chinese pianist Lang Lang’s image.
It’s moves like this that show luxury goods maker’s confidence in the Chinese market. While at the same time, Chinese companies themselves are trying to catch the attention of consumers here.
Mi Changhong, a Chinese exhibitor says, "This is just the beginning for us. We are inspired by foreign brands, to exhibit here I believe this will increase our brand awareness for customers."
Even though there is a growing demand for luxury products, experts had a few words of warning. According to luxury goods consumption expert, Zhou Ting, costumers need to be rational about buying these products. They should not simply reply on the high price of items to fullfill materialistic concept of vanity.