名人教英文：乔布斯为何成为传媒宠儿？
daniel gross在雅虎撰写文章steve jobs earned his place in the american business pantheon，指出乔布斯的独特之处。最后，gross把乔布斯的故事总结为 "the rise"（起）、"the fall"（落）和 "the comeback"（卷土重来）：
"there are three basic business stories: the rise, the fall, and then the comeback. jobs provided a vivid example of each. he started apple computer in the 1970s out of the proverbial garage with steve wozniak, only to be pushed after the company had gained scale. returning to helm the company in 1997, he led a comeback that was, in many ways, far more impressive than the original rise."
乔布斯于1970年代在车房创立苹果计算机，是其「起」。许多美国科技企业都是在车房（garage）诞生，著名例子包括苹果和惠普。proverbial源自名词proverb（谚语），解作「众所周知的」。